Aceseeds
2023
UX/UI Designer
This project focused on designing a website for a collective of cannabis growers, with the main challenge being to transform their public perception. The goal was to build a professional and serious visual identity that would distance the brand from the consumer stereotype. My work began with an intensive research phase to thoroughly understand the nuances of the product. Based on this knowledge, I took charge of the information architecture, reorganising the structure of several pages to ensure readability and intuitive navigation, and creating graphic elements and components that made it easier to organise and receive the information provided. In addition, I maintained close collaboration with the client, advising the business side so that final decisions were aligned with best practices in usability. The result is a platform that not only clearly communicates the collective's services, but also establishes its credibility and vision in an evolving sector.
This project concludes with a platform that has succeeded in transforming the perception of a brand. Beyond design, it was a key experience in deepening my understanding of brand and user research. I learned that a good designer must be inherently curious and devote time to understanding the product, as this is the only way to genuinely empathise with users and create solutions that truly meet their needs.
